ABC Designers Catwalk Show

Modela couture profile
Joseph Adebayo Adegbe is the man behind the modela couture /modela agency / modela productions was born in Lagos Nigeria, a graduate of botany /microbiology from Lagos state university (Lasu ) in 1989
 Modela couture was established as a fashion brand in 2004 on winning Nigeria Formost fashion contest -The Nigeria  Fashion Show (Nigeria best designer of the year 2004 Award with an all expenses paid trip and special showcase in Paris at Nigeria fashion week, Paris,  2004.
Today, The multi – award winning modela couture is a household label with exceptional detailing and finishing making outstanding , special artistic haute couture pieces Modela couture today with over 40 awards,  still counting, both locally and internationally, Some of his award include FIMA 1st runner up – African Designer of the year 2005 winning 1cash prize and 3months all expenses made trip to Paris with internship with a renowned Parisian couture designer – Nathalie Garcon , also with one week Exhibition at famous Gallery prim temp and gallery Lafayette in paris and nike art gallery, lekki, lagos
He was awarded “fashion ambassador” amongst other 5designers by the tourism board in 2011
Modela couture collection has been showcased several times internationally   in major cities in Africa from Cotonou (Rep. of Benin) ,  lome (Togo) , Accra (Ghana) Abidjan,  Conakry (Guinea) Bamako (Mali) , Douala (Cameroun) ,   Yaounde (Cameroun) , Monrovia (Liberia) , Niamey (Niger) , Nairobi (kenya) ,Windhoek (Namibia), Capetown (SA) ,Jobourg (SA) , Bujumbura (Burundi),  point noire (rep Du Congo), Brassaville (Rep. Du Congo) Congo Kinshasa (Rep.democratic Du Congo) , Kigali (Rwanda), Mombasa (Kenya)  ,Libreville (Garbon) , Ouagadougou (Burkinafaso) , Addis Ababa( Ethiopia) , Dakar (senegal),
Dubai, Paris, Pakistan, dallas (USA) ,Washington DC (USA) etc
Modela couture ……king of african couture

Àsàké is a  3rd generation designer, born in the northern part of Nigeria. she grew up around the creative energy in a couture household where she was taught the importance of quality craftsmanship and attention to detail. She had a toy sewing machine aged seven and was always making clothes for her dolls. This enabled her to design and make garments for herself from the age of 15. She honed an innate skill by producing one-off pieces that soon drew the attention of those around her who requested to have garments made for them. The garments are handmade by Asake or manufactured using mostly silk, cotton and linen which are natural fabrics.

After completing studies for a BA in French-English, she moved to London to be with family and pursue a Masters degree in International Business Relations, she soon rediscovered her love of fashion when she was asked to come up with a collection for her school’s Fashion and Dance Charity Show.

She also took short courses in Womenswear, PR and Patternmaking at the London College of Fashion.

Her designs soon gained recognition within her community where she received awards and was featured in various print and online blogs. She has also been invited to showcase at different fashion shows most notable London Fashion Week  off schedule shows, the African Fashion Week New York in July 2011 and African Fashion Week London 2012, Mercedez Benz Fashion Week 2014, Africa Fashion Week 2015 & 2016

Asake says, “My passion for individuality is apparent in every work I create, for me the wow-factor is non negotiable in my hand made garments. I love to enter a room and make heads turn.”

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