RIKAOTO BY ME…. My Story by Mariam Elisha…
Rikaoto by Me is the proudly Nigerian, proudly African brand owned by stupendously gorgeous, ex-beauty queen from Kebbi State by name, Mariam Elisha. The former Miss Valentine 2007, had always been fascinated by fashion and style since she was a precocious little girl growing up.
As a little girl growing up, her dolls were always wearing the most colorful outfits around as she always always wanted to make them stand out.
What began as a fascination then, later blossomed into a passion while she was at the University of Lagos, where she studied English Language. The need to always stand out, further pushed her to continue with her passion, making clothes for herself and a few friends. It was while at school that she participated in and won the pageant- Miss Valentine.
Winning the beauty contest further pushed her into the limelight and by extension her craft. During her reign she always needed to represent herself and the brand well, so she always made sure to make stand out outfits for herself which got loads and loads of commendations. So not only was she beautiful, she was also skillful to back it up. So it was a good combination of beauty and brain.
After school and having finetuned her latent skills to a certain extent, she took her passion further by establishing her own label which was named after her, using her middle name Rikaoto, which means “fruitful”. So by extention Rikaoto by Me simply refers to a “fruitful me”.
It’s about positive vibes. It’s like seeing the future from present. She visualizes an International brand coming out from Nigeria, Africa that does not compromise on standards.
“We hope that sometime very soon in the nearest future to be able to stand side by side, shoulder to shoulder with some of the best brand names in the business; the likes of Roberto Cavalli, Giorgio Armani, Christian Dior, Valentino and such likes.
“Who ever says dream don’t come true”, especially if one has the passion, skills and opportunity to achieve it.At a point to further enhance her skills, she enrolled at the New Jersey School of Fashion, to further understand the concept of fashion. And she just ain’t stopping there just yet.
The brand’s design ethos is based on the belief in clean lines and unapologetic feminity. “We believe that the female form is a work of art-beautiful and structured that must be well accentuated”. A good designer would help hide the wearer’s multitude of sins, and at the same time help show off the wearer’s best features.
“We work using the best of fabrics and materials to create wearable works of art”.